Sara Marjoniemi is the founder of Her Eir and a product developer with a background in new product development within wellness and supplements. Guided by her own health journey and a belief that women deserve products that feel both effective and beautiful, she created Her Eir to bring together thoughtful formulation, daily ritual and a more deeply considered approach to women’s wellbeing.

Dr. Emilia Vuorisalmi is a medical doctor, author and wellbeing expert whose work explores women’s health through the lens of hormonal wellbeing, inner safety and connection. Her perspective brings warmth, depth and trust to Her Eir’s wider vision of supporting women not only physically, but as whole people.

Dr. Shabnam SarShar a pharmaceutical scientist and women’s health expert specialising in medicinal plants, phytochemistry and evidence-based herbal therapies. Her work bridges traditional botanical knowledge and contemporary pharmacological science, bringing a deeply informed and forward-thinking perspective to women’s wellbeing.